KAPLAN. Kaplan University. Social Media monitoring 2

In this blog post, I continue my research of Kaplan International and analysis of a Kaplan University's 2015 campaign, culminating in several recommendations for the brand in order to further leverage its social media presence.

Kaplan University is a department of  Kaplan International ,Inc

Kaplan University is an institution of higher learning dedicated to providing innovative undergraduate, graduate, and continuing professional education. The goal of campaign is to attract people to attend university's programs.

Let's have a look.

Presence in Social media

In the first part I have examined the presence of Kaplan International in social media in detail. Here is the short review of company's social media presence in general and Kaplan University in particular.

Social Searcher

Kaplan International

Kaplan University

It is obvious that Kaplan's management pays great attention to brand promotion in social media. Kaplan University Social media Website  Facebook Twitter  YouTube Google + In comparison with Kaplan International page on Google+,  Kaplan University is a much more popular resource. Kaplan University        Kaplan International Pinterest    Instagram Tapping the Groundswell Examples Social Searcher                                                                                   FB Feedback Complaints Kaplan University always answer on its main social media such as FB but it doesn't` pay much attention to other ones. Example Consumeraffairs Analitycs Social Searcher Statistics  29Sept -27Oct .2015 According to statistics, the time between at 1 p.m - 4 p.m. is the best time to  post on FB. We can see here that the  highest activity occurs between 2p.m - 6p.m. Most attractive content are pictures Audience geography Google Trends Comparing to previous metrics, Kaplan International focuses more on foreigners, and we can see that Kaplan University is more oriented on Americans. The analysys the company, maid on Alexa.com gives us the same picture . Target audience Kaplan University vs. EF Education In the first part I have already compared Kaplan International with one of the competitor, EF educational, using IceRocket. The result for EF educational was 0.17 posts per day and 5 posts total. For Kaplan University - 0.37 posts per day and 11 posts total. Let`s have a look on Google Trend now to compare Academic Study campaign of EF Education and Kaplan University campaign of Kaplan Recommendations The stuff of Kaplan is able to explain the services that they offer to everybody in their social media. They feel that there is a personal connection with the customers. They are prepared to respond to consumers on social media. They understand that consumers use all of the social media platforms to ask questions and complain. May be I can only recommend them to monitor  the social media space and pay more attention to the reviews on the other resources besides ordinary social pages like Facebook and Instagram In General I think that it's very clear for management of Kaplan how to use social media and tap this kind of engagement.