The authors of the Groundswell, Charlene Li and Josh Bernoff , told us that among the benefits gained from working with the groundswell, there are changes in corporate thinking - you start to pay more attention to the needs and requirements of your customers (215 Groundswell).
The future of Groundswell.... Ubiquitous Groundswell.
The future of Groundswell.... Ubiquitous Groundswell.
Social networks will connect people with those they care about. But "tapping the groundswell inside your company" (234 Groundswell) means not only how organization can master the elements of the groundswell thinking to transform how their company work with customers. (217 Groundswell). The authors of the book wrote about the success of various company.
And I want to dedicate this blog to a well - known company "Zappos" . Firstly, because this company is famous for its unique culture
Secondly, it is constantly cooperating with the customers in social networks,
it even went ahead and created its own social network for potencial employees. I really think that it is the part of future groundswell
Zappos created a special social network called
Zappos Insiders. People who wants to work in the company are required to
join the network.
There they will communicate with current Zappos professionals in order to demonstrate their loyalty to the company and willingness to work there- in some cases publicly. And, perhaps, recruiters will notice potential employees' zeal and invite them for an interview.
And even if they're not hired immediately, this social network gives them a way to continue to openly communicate with chosen Zappos "ambassador."
Besides that, the website still has some common elements, like a "Life at Zappos" section boasting about the company's mission and campus perks like parades, ice cream trucks, and live animals.
The company also claims that it's mindful of privacy, giving people the choice to engage publicly or privately as they look to get a foot in the door. Ditching the cover letter and resume for a social network seems a bit surreal; not even Facebook does things this way. And it certainly requires to jump through extra hoops, but Zappos seems to believe that social networks are the way to hire employees in the future. "We're hoping a lot of other companies jump on board. Zappos brings happiness not only customers, but also its own employees" said Michael Bailen, who heads talent acquisition for the company.
In addition, with the help of Zappos Insiders experts will identify those who will be hired. Not everyone will be happy, but still, those candidates who really want to work and fully share the company's vision, will remain connected. If companies can carry out such projects with their employees being involved with the groundswell, these employees, in their turn, will be involved in the companies' cultures and probably will communicate with customers through social networks more passionately.
How do you feel about the fact that more and more companies are shifting their activities to the online sphere?
Wow! Irina, thank you for the food for thought again! After I finished reading your post, and I paused to think about "the Internet world inside the real world". For now, it looks very entertaining and promising, and what is more, these new ways of communication are spreading so rapidly! At the same time it looks like we will live in the virtual reality very soon and we will have no idea what to do without the Internet. As for the companies, it's great to stay connected and to be in step with the times, they are forcing their employees to develop and to improve their communication skills, to learn how to promote themselves, how to make a right decision etc .And just wondering, don't you think that there must a limit?
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